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Corporate communication
Not just a good business idea, but a key success factor for any company. Often, however, entrepreneurs neglect to develop targeted, comprehensive communication strategies. A frequent reason for this is lack of awareness of how relevant professional corporate communication and presentation of one’s own brand are.

Differentiation & orientation
Amid the increasingly confusing flood of advertising, products and brands, clear positioning and a familiar image are indispensable. On one hand, this prevents a certain anonymity. On the other, it provides a familiar orientation that is easily recognised by customers.

Like a friend they have known a long time, whose good qualities they know.

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BRANDING/Brands
Branding originally referred to the marking of cattle – the sign of the owner was burnt into the skin of the animals using a hot branding iron, so that there was no doubt to whom they belonged.

These brands scarred over, making them permanent and “irrevocably” identifiable.

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