VSMA CASE-STUDY
Here we would like to present you with an example from our reference portfolio, specifically our client VSMA GmbH.

CORPORATE DESIGN
Image relaunch.

SERVICE
Analysis of existing CD and competitors, repositioning of the VSMA brand, conceptualization and creation of new image.

PRODUCTION
Design of logo and written materials.

IMAGE BROCHURE
“The Discovery of Security.”

SERVICE
Idea and conceptualization, design, copy, imaging and print processing.

PRODUCTION
Luxomagik paper, 4-colour printing, silver as special colour and UV print varnish, with folding back page for inserts and slots for business cards.

INTERNET
Relaunch of www.vsma.de

SERVICE
Inventory, analysis, planning of information architecture, reorganisation of content, English and German versions, creation of design, screen design and programming

PRODUCTION
Programming of CMS system, newsletter and imaging.

EDITABLE FORMS
“Insurance applications”

SERVICE
Inventory of applications, development of a uniform forms system, drafting and design of forms.

PRODUCTION
Programming of editable PDF files.

ADVERTISING IMAGE CAMPAIGN
“Specialised”

SERVICE
Idea and campaign concept, drafting of design and copy strategy, art direction, copy, layout, fine-drawing.

PRODUCTION
Advertising, imaging.

DIRECT MAILING
“First-aid insurance solutions
for the capital goods industry”

SERVICE
Strategy, conceptualization, design, copywriting, organisation.

PRODUCTION
Repackaging, addressing, reply materials, promotional tools, emergency sign, packaging, post-processing and mailing.

EVENT & MAILINGS
“Club VSMA Mediterana”

SERVICE
Idea and conceptualization of event motto, organisation, production, styling, drafting and execution of invitation mailing.

PRODUCTION
CD cover, licensing and compilation of CD, illustration, posters, mailing envelope, giveaways, display work.